Mon. Mar 4th, 2024 – Getting to know customers is one of the important things that need attention so that a business can run successfully.

Reported from Tech targets, one in three consumers prefer to shop with sustainability in mind. Although it makes consumers have to pay more.

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If you are determined and want to create an environmentally friendly business, here are four sustainability tips for every business owner in 2023 that you can emulate.

1. Beware of greenwashing

Greenwashing is an exaggeration and tends to lie about what is done. According to Tensie Whelan, director of the Center for Sustainable Business at New York University. It’s no secret that some companies often exaggerate their environmental friendliness.

For example, the companies Coca-Cola and Banana Boat Sunscreen have faced various inquiries and lawsuits challenging claims related to their sustainability programs.

2. Use alternative energy sources

You don’t need to take big steps to get started. Energy sources such as solar and wind make it much easier for you to support a healthy environment than using fossil fuels. Like the vehicles that have been made have switched to electric vehicles. This consideration requires a very large investment.

3. Switch to using environmentally friendly materials

For those of you who want to have an environmentally friendly business, let’s keep considering it for the smooth running of the business that will be run. Examples include limiting shipments using carbon emissions, considering hazardous raw materials such as fire, mercury, Styrofoam, and plastic. Not only that, you can also limit plastic packaging to avoid additional waste.

4. Limit using paper

Paper waste has started to increase and reaches 23 percent of solid waste in landfills. By reducing the use of paper, now it can help the environment to reduce waste that has started to increase.

So, those are the tips that you can pay attention to in making an environmentally friendly business plan. ()

By Meley

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